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Further
Reading ...
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6 Strong Reasons Why RSS Beats Email Marketing
A brand new marketing tool predicted to replace email is currently sweeping the World Wide Web like a storm. The Internet is experiencing the so-called “orange” revolution and there’s no stopping to it. The online marketing world is rigorously...
How To Come Up With New Product Ideas
Have you ever wanted to add new products to your exsisting
product line? Obviously one way to do that is to find a product
that is already developed and start selling that. Affiliate
programs are great for that. Another thing you can do is...
If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?
A recent online news article entitled “Five Reasons Why Ad Agencies Hate Search Engine Marketing” struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums....
Learn How To Diagnose Power Supply Problems
The Power Supply convert's your regular household current into low DC voltage used by the computer. When this component fails,there is simply no activity going on wih your computer.Remember to do the easy troubleshooting first.Inspect the Power...
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10 Tips to Improve Your Shopping Cart
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Written By:
Barry Harrison
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Whether you call it a shopping cart, a basket or a bag, the process of completing a purchase on your site has to be as simple and pleasant as you can make it. And you MUST offer the assurances your customers need to reduce their security concerns.
1. Let customers know where they are in the process. Number the steps in the checkout process, and clearly label the task for every step. Allow shoppers to review what they did in previous steps and return to the current step if they do go back.
2. Include a link to the product detail page. Shoppers may want to make sure they selected the right item before they
complete their purchase. They shouldn’t have to navigate using their “BACK” button.
3. Add pictures in the shopping cart.
Including a thumbnail image of the product within the shopping cart has been shown to increase the conversion rate by as much as 10 percent.
4. Make the next step obvious.
Include prominent "Next Step" buttons on every checkout page. Be sure that the button you want shoppers to click on is the most obvious item on the page.
5. Make changes easy.
It should be simple for shoppers to change the quantity or delete items from their shopping cart.
6. Keep it friendly.
If information is missing or incorrect, provide an error message that helps the shopper understand the problem and how to correct it. But never blame him for making a - continued below ...
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continued ...
mistake.
7. Reassure your customers.
Shoppers’ concerns increase during the checkout process. If they have a problem with the checkout or feel uncomfortable
using their credit card online, display your toll-free phone number so they can still complete their purchase. Link to
warranties, shipping costs, and return policies.
A clear summary of your privacy practices also reassures shoppers. Nobody reads or understands those endless legal policies, so if you need a legal document, link to it from the summary.
8. Don’t ask for information that’s not necessary. Make the checkout process as brief as possible. If you do request
non-essential information make sure that required fields are clearly marked and placed at the top of the page.
9. Include third-party reinforcement.
Truste, Verisign, Better Business Bureau and credit card logos help customers feel more secure, as do “real” testimonials.
10. Use an exit survey.
If a shopper abandons the checkout process, offer an incentive to complete an exit survey. She may tell you why
she didn't complete her purchase— very valuable information!
About the Author
Barry Harrison is the author of "REDiTIPS"
eMarketing Newsletter and a partner in Resolve Digital,
Web Strategies for the Real World.
Visit his site at http://www.resolvedigital.com or
mailto:barry@resolvedigital.com
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| _Additional Resources ... |
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Selecting a Content Management System
There's recently been a lot of discussion and considerable interest in content management systems. Buyers are starting to ask for these solutions from vendors with greater regularity and the buyers are clearly better informed than in the past....
How Does SMS Service Actually Work?
Short message service (SMS) is a wildly popular feature available on most digital mobile phones. SMS allows users to send short messages to other cell phones. These short messages are called text messages. SMS was invented by a Finnish civil servant...
.CN Is China's Domain
Have you ever heard of .CN? .CN is the domain name extension of China. It is China's country code top level domain (cctld) .CN at one point was a very restricted domain name extension. It was only allowed to be registered and used by Chinese...
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