--------------------------
Web site design to hook a customer is very like fishing. Try these seven tips to make money.
--------------------------
Step 1. Research.
----------------------
What - you don't think a fisherman starts with research? How does he know not to fish in the bathtub? How does he know not to fish for dorado in USA? How does he know that his favorite lemon meringue pie on a sardine hook won't catch sharks?
Imagine you've invented a 100% cure for Paraguayan piques. You pay a graphic designer to make your web site design. After a year you still haven't been able to make money. Your host tells you that the few visitors that you had only stayed for ten seconds.
Research would have told you that
*Your prospects speak Guaraní not English
*Most of them can't read Guaraní
*Even fewer speak English
*Most of them don't have computers
A little research at Overture would have told you that only 3791 people looked for pique in a month, but most of them were interested in polo, not in an insect. Does your potion kill Jiggers? 1432 people searched on that word, and they were mostly North Americans. Perhaps you could make money from them?
If your web site design could inspire 10% of these searchers to visit your sales page and 10% of these bought from you that would give you 14 clients per month. Would that make money enough to pay for your web site design? You've been fishing in your bathtub!
-----------------------
Step 2 Preparation
-----------------------
As a fisherman you've discovered what fish are in your area, what will attract them to where you are, and found a spot where you won't get your line tangled up with other fisherman's lines.
My research for this article showed that 'web site' had half a million searches but people could be totally uninterested in web site design. 'Web site design' had only a third of a million searches, but readers were more targeted. There were 239 advertisers on Overture, which shows that it is popular, and there are only 24 million competitors.
'Build a website' had less than 50 thousand searchers, but 337 million competitors. Ouch! I think my lines would get tangled!
So the rule is: find what people want then design your web site with pages filled with the information that they want. If nobody is interested in your subject, advertise offline or find another subject for your web site design.
-----------------------
Step 3 Get crowds
-----------------------
You sprinkle oatmeal soaked in your secret ingredient on the water, and soon fish are following the scent back to where you are.
Your first task is to make your web site design attractive to visitors.
Tuna fishermen throw un-baited hooks into the mass of fish and pull them out in a sort of rhythm. The hook, which has no barb, snags - continued below ...
