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Further
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Risky Business: Security Software Testing
January 11, 2005 Testing Security Software By Tim Klemmer CEO, OnceRed LLC This is the fourth in a series of articles highlighting reasons why we need a new model for anti-virus and security solutions. Reason #3: Security Software Testing Ever...
Powerful Image editor at par with Adobe Photoshop
RahmanImager 2.0 delivers must-have imaging features and tools for professional photographers, web and graphic designers with hundreds of retouching filters, sleek interface and support for a staggering number of image formats. It is one of the...
Adsense/Adwords - make a million lose a million?
The orig version of this article can be found at: http://www.HelpmeBuilda.com/newsletters/news010505.asp - and it contains graphics. but none the less here it is: Adsense and Adwords Make a Million Lose a Million? In this months newsletter I’m...
All About Adwords And Adsense
Everyone is scrambling for news about the new kids on the net - AdWords and AdSense that is. You've got to hand it to Google. They've really outdone themselves this time.
AdWords is Google's pay-per-click advertising program. AdWords is similar...
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Build Trust Online By Focusing on Web Consumers
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Written By:
Pete Prestipino
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Somewhere between project ideation and results analysis, those responsible for the success of internet endeavors will wonder if their visitors actually trust their website enough to buy product or share personal information. ValidatedSite.com believes Web sites will exude Web credibility if they adopt some very basic trust-building policies and so shares some vital tips about building trust online by focusing on Web consumers needs:
Tell consumers who you are by helping them focus on your identity: To have consumers believe in you and take the action you want, web sites should clearly disclose their physical location and offer easy one-click access to postal address, telephone number and e-mail addresses or support forms. Building an heir of credibility can also come from clearly disclosing ownership information and making corporate and mission statements readily available.
Tell consumers the truth by focusing on transparency: With millions of websites online it is easy to understand why many consumers simply do not trust some websites. By being "transparent" when it comes to your existing relationships, web businesses foster an atmosphere of open communication. Successful sites do this by clearly distinguishing advertising from news and information through labels or other visual means. Websites should also clearly disclose relevant business relationships, including sponsored links to other sites - the site's sponsorship policies should be clearly noted in accompanying text or on an "About Us" or "Site Center" page.
Tell consumers why they can trust you with formal privacy policies. While every website does not have a privacy policy, every website that wants to establish credibility with their website visitors should have one. Privacy policies help consumers - continued below ...
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understand what you as a business can do with their information. More than just legal documents, easy to read privacy policies give consumers peace of mind about who they are sharing their personal information with. Many consumers read these documents in detail before submitting or sharing any information. Usually the most important part of these policies is about what you as a company can do with their information once you have it.
Tell consumers that others can vouch for you and your online business with a seal of approval. Nothing speaks more highly than when an independent entity vouches for the credibility and trustworthiness or your company. Utilizing seals of approval on your website help consumers know that you have taken steps to earn their trust. Popular research indicates that sites that display such seals have better conversion rates, lower abandonment rates and higher customer retention than those that do not.
Building "Trust Equity"
Understanding your customers, providing excellent customer service and proving that you are worthy of consumers' business, builds the trust you need to be successful. It's not rocket science, but it does take commitment. The Internet is like a fitness club - you get out of it what you put into it. Having an effectively designed website with up to date content that is relevant to your target audience whose requests you follow up on in a timely fashion takes work. Happy visitors become happy customers who provide lots of word of mouth referrals and more business over time. Having a "trust fund" is one of the best investments you can make in your business.
About the Author
Interested in learning more about building trust with web consumers? Visit www.BusinessVerificationSeals.info for more information!
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The Top Seven Strategies for Website Success
Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be...
Don't Waste Your Small Business Advertising Dollars
Small businesses with annual sales less than $2 million, employ over half of all of the work force in the US. There are well over 10 million small businesses.
One thing that they have in common - they have few dollars to spend on advertising, and...
Types Of Digital Cameras
Types of Digital Cameras If you are in the market to purchase a digital camera, you have surely seen several different types of cameras. It isnt exactly clear what the differences between the types are, and it can be confusing trying to choose the...
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