Additionally it is prudent to examine your e-mail copy itself to avoid being misidentified as spammers. There are several free tools available on the web, which are as simple to use as common spell checkers which evaluate your content for possible spam filters. Innocent words like "free" if used too many times in a piece can cause it to fail a spam blocker for example. Let your subscribers know how often to expect your correspondence, and of course the courteous and professional thing to do is make sure that your list is 100% permission based. A properly thought out web-site is the most convenient way to manage a permission based or opt-in mailing list, but other ways can include simply asking them when you have their attention such as at point of purchase, registering for a free or discount offer, in your statements and so on. Avoid renting lists, as these cause confusion, have extremely low conversion rates and can detract from the professionalism you hopefully have earned in other areas of your business or organization. Yes, E-mail continues to provide fast, economical and increasingly flexible ways to communicate. Keeping this tips in mind along with a good dose of courtesy will allow it to continue to be increasingly effective for both business and personal uses.
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