How many visitors visited your website in the last week? What pages did they spend the most time on? Which did they not even look at? How long did they spend on your site? Were they a first time or a repeat visitor? How did they find your site? What page did they enter through and which did they leave from? At what time of the day is your site most and least visited? What day of the week is most popular? Weekends? Lunch times? How many contacts to your website have led to further communication or orders? What do visitors like and dislike about your site? When was the last time you updated your website? Do you even know how or who can do it for you?

Does your site provide a product/service, explain a product/service, or invite further questions about your products/services? Is this consistent with your business objectives and organizational strengths?

Not all of the above questions are applicable to all businesses, but are representative of kind of questions that a web-site owner should ask themselves periodically and understand the answers if they are to make the most out of the internet for their business or organization. A website is just another bill unless it is used intelligently and actively in concert with other tools and resources. On it's own it is nothing, but used properly websites have made millionaires, and everyday ordinary people next door do a lot more with a lot less.

A few of the above questions can be addressed by just taking the time to sit down, review, browse and make notes. Others can be addressed via tools widely available on-line, or in bookstores, and still others best by maintaining a simple yet constant awareness of how your web site represents you, how it works for you, and how it rewards you, then maximizing these benefits where they give you the most for the least. Arguably it can pay major dividends to hire a professional to evaluate both your website and your business, and recommend ways an effective internet strategy can be a profitable, if not major contributor to your success instead of simply another bill to pay.
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