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Further
Reading ...
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Web hosting Basics
So you're about to embark on your first web project and you're wondering where on earth to start? Well, one of the first things you'll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. In this...
Keyword Optimization - How To Achieve It
The most important thing you can do for your
business and your website is develop relevant
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Implementing Microsoft CRM: setup and configuration – notes for IT specialist
Microsoft Business Solutions CRM is web-based CRM application, deploying all the spectrum of recent Microsoft technologies. We’ll try to analyze different needs and implementation scenarios attributed to specific industries and business types,...
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Converting More Free Downloads to Paid Customers
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Written By:
Sean Cohen
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Do you give web site visitors the opportunity to download a
free trial of your product or service with the intention
that they will come back and purchase? How are you
following up with these visitors? Asking them to fill out a
form and immediately giving them the download on the next
page is not the best way to generate a quality opt-in list.
Collecting accurate opt-in information from these visitors
is essential to follow up education and making the sale.
Download giveaway opt-in conversion is extremely simple when
done with the correct process. Unfortunately many
businesses are leaving significant profits and subscribers
on the table by using the wrong methods.
The Wrong Way
A visitor comes to your site and they fill out a form to
request your free download. Upon submission of the form they
are taken to your thank you page where you provide the link
to download.
This person has been given your download but you have not
given them a reason to subscribe to your list. They might
have given you a fake email address and in all likelihood
did give you a fake email knowing that they just need to get
to the next page to receive your information. Since you
can't follow up with them you might have lost a sale.
The Correct Way
Insert the AWeber opt-in form on your site. Within eye site
of this form provide information about the importance of
subscribing to your list. Add value to your list by giving - continued below ...
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continued ...
them compelling reasons to subscribe. Make it clear that
the download link will be provided in the email they receive
after confirming their subscription.
On your thank you page (or redirect page) they are taken to
after they fill out the form you need to provide information
on verifying. Verified opt-in allows you to ensure that the
person subscribing did so with his or her own email address
and didn't provide a fake or malicious email. Let the
visitor know that they should check their email inbox. Tell
them what the subject line of the email says so they know
what to look for. Convey that they must click on the link
inside to verify and receive the download link to your
product.
In the autoresponder they receive after verifying, give them
the download link. Since they are subscribed to your list
and have confirmed that the address they provided is valid
you can effectively follow up providing more information
about using the free or trial software, training tips, and
further benefits or features earned by becoming a customer.
Using these techniques you are sure to increase your sales
when converting free downloads to paid customers.
About the Author
Sean Cohen, Director of Client Relations & Development of
Newtown, PA based AWeber Communications, Inc. an opt-in
email service provider. With 7 years managing opt-in follow
up and newsletters for small businesses.
Learn more: http://www.AWeber.com
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| _Additional Resources ... |
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5 good reasons why you may need to change your web host now, before it is too late
There is a very high possibility that changing your web host now could actually save you a lot of grief in the near future. In the past people have hardly paid attention to their web hosts and have thus been ignorant to the fact that this is a...
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