Way back in 1998, the digital printing world refined its processes and made significant production operating cost reductions, as well as introduced various new equipment and technology in printing. This revolutionary trend is expected to accelerate as the industry moves in the coming years.

Digital printing progress is being made in both the fixed-imaging on-press plate making approach, as well as the direct-to-paper technology (plateless variable imaging) alike. The popular "I can do it better, faster and cheaper than you can," was the battle cry of Indigo, Xeikon, IBM, Xerox and Agfa, as the variable imaging digital color printing press pioneers intensified their maneuvering for market share. A good sign of variable digital color printing's expanding reach into the traditional print market is the press dealerships.

The association of new models and the noticeable modifications on existing modern machineries opens a better and less expensive production performance which will provide a better service to the general customers. All moving at the direction where cost of digital variable printing has declined considerably. And a decline in cost is enlarging the market.

Xeikon one of the leading provider of hi-tech digital printing services recently announced strategic partnership with Varis which is expected to result in sophisticated full-color digital printing software becoming available early this year. Indigo has announced two new press configurations, one at each end of the cost and performance spectrum.

As printers look at re-equipping their plants for the 21st century, difficult choices between conventional and an emerging digital press must be made. A mistake can put a firm's survival at risk, but failure to re-equip to meet client expectations will almost certainly be fatal. Knowing when to harness available pressroom technology has become printing management's most difficult task.

Digital press development is proceeding at an accelerating pace for both fixed image and fully variable imaging presses. Fixed image developments are being led by direct-to-platemaking on-press technologies. Full-color, 100 percent variable capability presses are entering the production mainstream as their operating costs decline, while output quality improves and the presses become wider and faster.

About The Author

Marlon D. Ludovice

Actually I’m not fond of writing, I don’t even write at all. I am not expecting to be in this field. But nevertheless, I love to read books...almost everything interest me. Reading is my passion! And now that I am in an article writer team, writing gives me an additional thrill in myself...Before I love to read books but now I’m also in a writing stuff. I can say that I am not a good writer but I am always trying to be one.

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