First put forth by Michael O'Higgins in his 1991 book, "Beating the Dow", the strategy itself is the model of simplicity. You select the 10 Dow stocks with the highest dividend yield and one year later rebalance to the new 10 with the highest yield.

The theory is that the DJIA is made up of high quality issues, and the highest yielding securities among those high quality issues are those that have increased dividend yield due to their stock prices being depressed. While waiting for the stocks to regain favor [the potential for growth], an investor can reap higher than normal income [increased yield].

Looking back to 2004, average yield for the DJIA was around 2%. The "Dogs," as of the beginning of the year, had a yield of 3.61%. At the end of the year, the total returns (including dividends) of the dogs were 4.5%. The Dow industrials had a return over the same time period of 5.31%. (For a complete list of the 2004 "Dogs of the Dow" email me at Dahlkefinancial@sbcglobal.net ).

For those wondering what the worst performing stocks in the dogs were in 2004, look no further than Merck, which turned in a 30% drop, and General Motors, which fell by 25%. Risk is inherent in all investing and this is no exception.

Studies are inconclusive when comparing the total returns of the entire Dow with the total returns of the Dogs over long periods of time. Both seem to have streaks of over or under performance without any discernable reason. Since this is an ongoing debate between proponents and critics, a quick browse of the internet will give you all the needed reading material you might want on the subject.

Yes, there is a tradeoff in the yield of bonds, but a trustee trying to balance the needs of the income and principal beneficiaries should know all about those kinds of tradeoffs.

A couple of remaining points:

Although it is common for this strategy to begin and end on a calendar year, it is not necessary to do so. Returns, of course, will differ depending on the dates used. MSN Money is a good internet source for the current list. Type "Power Searches" in the MSN search box and go to "Dogs of the Dow."

You should also know that various offshoots of the Dogs of the Dow have emerged as of late.

These include what the Motley Fool has called the "Foolish Four Strategy," as well as other variations that either contract or expand the base 10 stocks in the dogs.

Of course, it is important to remember that investment returns and principal value will fluctuate, so it is always possible to lose money. No strategy can assure success or prevent loss.

If you have any questions or comments, Chip would love to hear from you. You may contact him by email at dahlkefinancial@sbcglobal.net. You may also contact him by going to the Living Trust Network's web site. Its URL is http://www.livingtrustnetwork.com.
About the Author

Glenn ("Chip") Dahlke, a senior contributor to the Living Trust Network, has 28 years in the investment business. He is a Registered Representative of Linsco/Private Ledger and a principal with Dahlke Financial Group. He is licensed to transact securities with persons who are residents of the following states: CA. CT, FL, GA, IL. MA, MD. ME, MI. NC, NH, NJ, NY.OR, PA, RI, VA, VT, WY.