 |
Further
Reading ...
|
|
Why I Switched To A Tableless Design
Since I made the switch 6 months ago to a tableless design on my main site, I’ve noticed some interesting things: * My search engine rankings have dramatically improved * My bandwidth usage has dropped about 50-75% * I can now make changes to...
The Top Ten IT Management Mistakes and How To Avoid Them
Want to rise to the top without all the pain and suffering that goes along with it? The following article will help you soar by keeping you from making costly career-ending mistakes.
Working with IT Managers on a regular basis allows me to see...
Google and its data centres.
Google and its data centres. By Clare Lawrence 2nd January 2004 Ever wondered how Google manages its 3 billion plus index? In this article I explain how big G is organised. Google uses data centres, these spread the workload between more than...
Microsoft Great Plains - Microsoft RMS Integration – overview
Microsoft Great Plains and Microsoft Retail Management System (Microsoft RMS) are originally developed by different software vendors, who had no idea that in the remote future (now) these two applications will be owned by Microsoft and will...
|
|
|
Don't Use FFA's To Build Your Newsletter Subscriber List
|
 |
Written By:
Dean Phillips
|
|
|
For those of you who aren't familiar with the term, The
initials FFA stand for "FREE For All" and my advice would be
don't waste your time! FFA's DON'T WORK!
FFA sites are directories where anyone can place their ad
for free. And that's exactly what you get--a zillion people
posting free ads.
When you post your ad on an FFA directory or site, here's
what will happen. You'll immediately get back in response to
your ad a truckload of autoresponder e-mails from every Tom,
Dick and Harriet soliciting you to join their programs.
Hardly anyone ever actually reads your ad. FFA's will
produce next to zero new subscribers to your newsletter.
Here are some suggestions to help you build your newsletter
subscriber list:
1. Put a subscriber box on your web site. People can easily
enter their email address and send it to you. A percentage
of people who visit your web site will sign up for your
newsletter. Just don't scare them off by asking for a lot of
personal information. Put their minds at ease by promising
not to share their e-mail address with anyone else.
2. Announce your newsletter in the e-zine announcement
directories. There are several sites with searchable
catalogues of ezines. These sites get lots of visitors and
are a surefire way to find hundreds of new subscribers. Here
are a few to get you started:
http://www.ezine-universe.com
http://www.escribe.com
http://www.ezine-marketing.com
3. Trade ads with other e-zines. Find newsletters that focus
on topics similar to yours. They'll run your ad - continued below ...
|
|
|
continued ...
in exchange
for you running theirs.
4. Consider emailing a press release to the media. Your
release should announce your newsletter and explain what's
interesting or helpful about your newsletter. There are a
number of press release services that will email your
release. Here are just a few:
http://www.ereleases.com
http://www.majon.com
http://www.majornewswire.com
http://submitexpress.com
Whatever you do, DON'T add people to your newsletter list
who haven't asked to be on it. The spam gods will come down
on you like a ton of bricks! That's why many newsletter
publishers insist on double opt-in. What's double opt-in?
Double opt-in is your protection against the sending of
unsolicited email. For example, after visitors register at
your site, they will receive a confirmation email. By
replying to the confirmation email, your visitors
have "double opted-in" which means that:
1. They are the owners of their email addresses
2. The address is working
3. They indeed want to subscribe
Usually the confirmation action is as simple as replying to
the confirmation request or clicking on a link.
About the Author
Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: dean@lets-make-money.net
Make Money Online! Internet marketing expert, Dean Phillips
will help you make money online, starting
today...Guaranteed! For details just visit my website.
Website: http://www.lets-make-money.net
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
|
|
|
|
|
|
|
