 |
Further
Reading ...
|
|
Photoshop Secret Techniques
You always want to use you Photoshop like a pro but you don’t know how and so lots of books are written to provide you with the knowledge on how to maximize the potential of your Photoshop. But somehow, spending money to buy mountains books can be...
Back Up Your Data or Lose Your Life!
Oh the perils of collecting those precious photos on your PC for years, only to have your hard drive crash one day, and not have made a SINGLE BACKUP COPY of any of your priceless pictures. Well, now is the time to backup your hard drive. A few...
Written And Unwritten Rules In Catalog Printing
There are rules in catalog designs that should be followed. These rules are the foundation of what and what not to be done as you go about these prints. Like some rules, they can also be bended or broken depending upon the need and the process that...
Why It Makes Business Sense To Develop Your Site With CSS And Semantic Markup
One thing that I have learned in over a decade developing web sites is that the 'Net is continually changing, and to keep up you need to change with it. One of the more recent developments in web design is the use of CSS and semantic markup. CSS and...
|
|
|
Email Excellence: Essentials of Email Etiquette
|
 |
Written By:
Anne Ahira
|
|
|
| Email Excellence: Essentials of Email Etiquette
Email is one of the most powerful tools you will use to grow your business. Often, it is the only way you will have to interact with prospects, many of whom will be in countries far away from your own. Follow these simple rules and you will have mastered the art of effective communication via email.
1. Be concise and to the point
2. Answer all questions, and pre-empt further questions
3. Make it personal. Use their name. People want to feel special!
4. Use a meaningful subject that grabs their attention
5. Use proper spelling, grammar & punctuation
6. Use active instead of passive words
7. Use templates for frequently used responses - these can be found in your promotional briefcase
8. Answer quickly
9. Use proper structure & layout. Make it easy on the eyes. Put some space between sentences or paragraphs.
10. Bullet points are very effective in pointing out benefits
11. Take care with abbreviations and emoticons
12. Avoid long sentences
13. Write like you speak. Use plain, easy to understand English.
14. Do not write in CAPITALS. This is the equivalent of shouting at someone online
15. Take care with rich text and HTML messages
16. Keep your language gender - continued below ...
|
|
|
continued ...
neutral and always speak to only one person.
17. Add disclaimers to your emails regarding SPAM
18. Read the email before you send it. Often you will find mistakes the 2nd time around.
19. Do not overuse the high priority option. If used too much, it will lose its effectiveness.
20. Do not overuse Reply to All
21. Avoid using URGENT and IMPORTANT
22. Don't leave out the message thread
23. In Group Mailings, use the bcc: field or do a mail merge
24. Do not attach unnecessary files
25. Do not forward chain letters
26. Do not request delivery and read receipts
27. Do not ask to recall a message
28. Do not copy a message or attachment without permission
29. Do not use email to discuss confidential information
30. Don't send or forward emails containing libelous, defamatory, offensive, racist or obscene remarks
31. Don't forward virus hoaxes and chain letters
32. Don't reply to spam
Like any other business, you must understand the proper way to use the tools of the trade. Learn these email techniques and you will increase your response rate tremendously
About the Author
By: Anne Ahira
Editor The BEST Affiliate Newsletter
http://www.thebestaffiliate.com
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Business Continuity and Disaster Recovery - A Business Not a Technology Issue
Hackers, hurricanes, fires, flooding, power outages, denial of service attacks, application failures, employee error, sabotage and now terrorism are helping companies to focus on the necessity of a business continuity plan. Through the late...
How Private Is Your Email?
Many years ago I was a consultant for a company who decided they wanted to perform a security audit of their computer systems. One of the components of their system that I was requested to check out was email. My client wanted to determine if their...
I Too Was An Internet Marketing Junkie!
I too was an Internet marketing junkie! I spent every waking hour at my computer, looking for the ‘Golden Fleece’ of marketing. I spent hours, and days, and more hours in hopes of finding the one Marketing plan that would allow me to achieve...
|
|
|
|
|
|
|
|
|
|
