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Further
Reading ...
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Is RSS Here to Stay or Gone Tomorrow?
RSS is totally hot. We have seen it everywhere, from John-Doe blogsites to major news websites. If you haven't heard of RSS before, that's okay, because I hadn't either until a couple of months ago! RSS stands for Really Simple Syndication, or...
Right But Not Relevant
Search engines look for matches between keywords the user enters and words in the retrieved documents. If you got any result for your query it means that the result is the right one and that there is such a match. In everyday life when you...
Which Notebook Computer Has Your Name On It?
Which Notebook Computer Has Your Name On It? By Titus Hoskins Notebook Computers Are Sexy! Granted, the notebook computer may just be the sexiest accessory this side of a Baywatch Extra! But are they worth the extra money? Should your next PC be...
Google Wireless - Search Away From Home
For so many web surfers, it's almost automatic to type Google.com in to our address bar when we want to search. So big and well-known is Google that many browsers have a built-in search box or typed shortcut for Google searches. In fact, we tend...
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Email List broker brief
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Written By:
John McCabe
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Email List broker brief
The Client: The clients name and reputation may be important to your negotiations.
Product/Service: To whom is the product/service most likely to appeal? As much detail here as possible – typical profiles, insight into your
existing customer base etc.
Objectives: Provide as much detail as you can about the required
volume/percentage of responses, also the “quality” of likely respondents.
Creative: Share with your broker exactly how the email will look and
what it will offer. Include details of intended personalisation, incentives etc
Market: Anything you know about the profile of the ideal customer in
terms of demographics, lifestyle and, in business mailing,position (eg Finance Director) within the organisation, how big should the target organisations be etc
Allowable costs: Detail budget allowed in recruiting leads. The list broker will be able to advice on the feasibility of the campaign. You should
budget for between £250 and £350 per 1000 records.
Expected Quantities: Let the broker know how many - continued below ...
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continued ...
you would ideally like to target given budgetary and logistical constraints.
Tests: If you intend to test any lists, make it clear. You will need to
know the minimum quantities and the rate for test samples (usually 5,000 for consumer files and 3,000 for B2B)
Previous history: If you have previous email results you are able to share with your list broker – these will be extremely useful.
Timing: Any specific dates which must be met, and time required to complete the html creation and broadcast etc.
Tel: 0121 745 8290
Fax: 0121 733 1939
http://www.ukmarketingmanagement.com
About the Author
John McCabe is the co-founder of UK Marketing Management a specialist direct marketing agency based in the UK. With 15 years experience of developing direct marketing campaigns in a variety of industries. During the last four years he has concentrated on email marketing, both as a corporate end user and as an agency. During this time he has helped develop the media with list owners, broadcasters and clients - pushing up service levels and quality of data.
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The Perils of Wireless Networking...
In November 2003, Toronto police arrested a man in an upscale residential neighborhood. They noticed his car driving slowly the wrong way down a one-way street. Upon stopping the car, the police discovered the driver naked from the waist down. What...
Learn the Lost Art of Touch Typing
Computers have replaced typewriters, but two-finger, hunt-and-peck typing can never replace the touch typing of a trained professional. A recent report by Robert Johnson in the Boston Globe highlights the decline of typing skills. Human...
5 Ways To Make Night-And-Weekend-Computer-Life Rich
Are you a computer-worm? Do you thrive on a computer 24/7? A “computer-worm” is analogous to “book-worm” – a person who spends most of the time working on a computer. Do you expend most of your time reading or writing emails, chatting with...
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