As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times.
What is it?
-Well it's something that takes about one minute to set up
-It's critical to your success as an Email Marketer
-If you miss it, your open rate will surely suffer
-It's one of the seven deadly sins that will sabotage your email marketing campaign
Interested to know the sin?
Putting something that means nothing in your From field.
The From field is the part of the email message that identifies where the message is coming from (e.g., Jack's Flowers). The From field in your email marketing message can be set to anything you wish.
When your subscriber gets your email message, the first point of contact is their inbox. If the subscriber recognizes the information in the From field,the message is quickly opened.
If your subscriber doesn't recognize the information in the From field, the message is likely to get deleted before it's opened.
Why?
Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.
Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!
Wondering what should go in your From box?
a) The name of your business
b) The name of your - continued below ...
