If you grasp today's lesson with clarity and apply the principles to your future Email Marketing campaigns I know you will not only be sporting a spring in your step but your wallet will need to be expanded as well.
Oh, and I almost forgot, mastering these principles won't take a lot of your time and it isn't hard to learn. After today's lesson you will understand the easiest way to make your Email newsletters effective.
Interested?
If you are like most people, you experienced a very positive emotional reaction when you read the paragraph above. If you are like most people you are still reading because you want to find out how you can have that emotion again and again.
The first part of this lesson fulfilled a universal emotional need. If you were able to actually see yourself with a 'spring in your step and a fat wallet' I imagine you were smiling.
Draw a positive emotional response from your Email newsletter subscribers and watch the open rate skyrocket, the click rate jump,and the response rate amaze you. And this not only works when you sell happiness, it works with a whole bunch of other universal emotions like:
-Peace of mind. What do you think life insurance is all about?
-Understanding. What do you think those books for 'people who are dummies' are all about?
-Saving time. What do you think those kitchen gadgets that cook up a tender, juicy roast in 15 minutes are all about?
-Making things easy. What do you think most of the technology we love and enjoy is all about?
And the granddaddy of them all...
-Saving money (the emotion is healthy pride or feeling smart). How many products have you purchased because you thought using the product would save you money?
And the list doesn't stop there.
Years ago the founder of Revlon cosmetics admitted to selling nothing more than 'hope'.
In the factory we make cosmetics; in the drugstore we sell hope.
-- Charles Revson (founder of Revlon Cosmetics)
Look around you and you will start to notice companies who sell fun, love, friendship and many other emotions all masked in a packaged product or service.
I already mentioned this principle was pretty easy to get a hold of and I wasn't joking. If you take a few steps back from your product or service you will quickly see what positive emotional reaction you think people will have when they partake of what you are offering.
After you have a firm grasp of this emotion, simply place it in your next Email Newsletter!
Here is a checklist you can use to make sure you get it right (you can do one, or all of them):
*Describe the emotion you want your Email subscribers to feel.
*Paint a - continued below ...
