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GRAPHIC DESIGNS STANDARDS
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Written By:
BLUR LOTERIÑA
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Do you find it hard to create your own graphic design? Before you can come up with a good graphic design you must first understand the basic principles in creating the design, as well as the factors it must contain.
Design is defined as a plan or pattern formed for the purpose of making or doing something. It explains how things are done or how to come up with something.
A design must have a purpose, or else it will be useless. It must contain enough information. You can use visual languages, such as chart, table or graph, for it to become more understandable. It should also explain the details. Start from the general idea, then, give the specific details. Make sure that each detail is related to the main idea.
There are many types of design, such as a graphic design. A graphic design results from the features of lines, colors, shape, materials or texture.
What makes a graphic design attractive and lively is the color. Here, you can apply the color theory. Every color has its own characteristics, such as visible spectrum, dimension, inherent and emotive qualities. The primary colors are the red, blue and green. If you mix these colors, new hues are created. You can either have lighter or darker colors or contrasting colors. Take the white color for example—it is the opposite of black. Any color can appear lighter or darker depending on the field it is on. For example, when you put pink beside green, - continued below ...
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pink is the lighter color. But when you put pink beside white, pink will look darker.
Your graphic design should contain design elements, including line, shape, texture and size. A line is a curved or straight mark that connects two points. Shape is a form that has height and width. The three basic primitive shapes are rectangle, circle and triangle. Texture is measured by the look and feel. It is basically the roughness or smoothness of the surface. Space refers to the area or distance between or around things. The size refers to how large or small the thing is.
The principle of composition and layout includes the emphasis of the elements, the balance or the equal distribution of weight, the pattern or rhythm, and the unity or the relationship between each element.
Decide on what perspective to use. There are four basic perspectives; the one point perspective, the two-point perspective, the three point perspective, and the 3d illusion.
For the text, consider the type of font and the style you have to use. There must be consistency in the height and width of the letters.
Be more creative, make use of the theories. Follow the rules in designing. You will know that a design is effective if you have successfully communicated your idea to your target audience.
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