In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was "Blog" was a new term and not highly recognized. That was then, a half million blog users ago.
Blogs have become and I do believe will continue into their plight of greatness for sometime, until a new technology slides into place. For the time being, blogs are a great way to define who you are to your visitors and provide dynamic content that the search engines go nuts over.
Clogged email boxes and spam eaters have taken a dramatic effect on the once powerful email marketing tool. As email marketing loses its effect, marketers and small businesses are seeking ways to fulfill this lost art of communication between staff and customers. Blogging could be that much needed answer for you.
SO what is a blog?
Blogs are a time and date stamped, easy to search, web based journal or self publishing tool. Blogs can have a corporate style, but in most cases are written by one person in a relaxed, candid atmosphere. True personality usually shines threw in the opinions of the blog writer. You do not have to be a writer to produce a blog. Even so, many blogs owners become recognized as small journalists, as the writer speaks their mind or offers self analyzed materials on their preferred subject matters.
You may think at this point, that a blog does not sound like a business tool.
Let's take blogging into a business approach and see how we can benefit.
Problem:
Many marketing methods and advertising spiels fall on blind eyes and deaf ears across the net today with such a medium we have created where advertising is abundant and often shoved at us in every direction.
Solution:
Visitors will come to your blog of their free will to read your newest content of choice, giving you a higher ratio of targeted visits.
Problem:
Email marketing is losing ground. Overflowing email inboxes and spam filters that don't deliver your ezine.
Solution:
Using your blog as a web based area for your product and service announcements and updates. When someone subscribes to your blog or RSS feed, they will receive automatic updates that include the headline, summery and URL of your new entries.
Bonus:
Email gets deleted ... Blogs get indexed in search engines!
Problem:
Internet marketing can be a non-personal medium, gaining trust becomes increasingly harder and more important to gain new customers.
Solution:
Blogging - continued below ...
