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First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever.

It's very easy to publish a Blog these days and today I'm going to show you how in a few easy steps. Don't worry - all the sites, services and tools involved are fr'ee.

Before we go ahead I should first explain why a Blog is so usefull. A Blog provides a number of benefits to you and your site and all for very little effort.

1. A Blog will add valuable content to your site. This in turn increases repeat visitors and increases the frequency the Google Page Bot (and therefore how often your site listings are updated) will visit.

2. A Blog can be updated very quickly (especially using the technique I show you below). It's much faster to update than editing your Web Page or sending out an e-mail.

3. Blogs can be delivered as RSS Feeds and this means a user can download software to have your Blog delivered direct to their desktop as and when it's updated. You DO NOT have to pay for sites such as Quikonnex or the new Cory Rudl software. RSS Feeds are NOT new and you shouldn't have to pay for what is essentially a fr'ee technology!

Do you now believe you should publish a Blog? If you do, just read on, and see how easy it is!

First join Blogger.Com - this is a popular Blog service (there are others) that makes the whole process as simple as possible. You just register your details and a title for your Blog.

Why choose Blogger? First, the Google Toolbar has a "Blog This" button that makes updating your Blog childs play. Click the button, and you can publish direct into your Blog immediately - including a link to the web-site you're currently on!

Second, Blogger will add you it's directory and to a notification service AND they will let you publish to their site, though you can set FTP settings to publish to a page at your own domain. For now we'll publish to Bloggers host service "BlogSpot" since they are fast and the only thing they add is one banner at the top. You may also get featured as one of Bloggers daily blogs and gain massive traffic.

Blogger will create a Blog for you in a few steps. At the Blogger.Com main page click on "Start Now" at the top. Enter your Username, Password and Name and away you go.

Once you have your account validated log in and create a new Blog. This is just as simple as creating a user account. Enter a Title and Description, and leave it as a "Public" Blog. Then select host at BlogSpot. Create a subdomain for your BlogSpot then select a template. You can create your own templates but that requires extensive HTML knowledge.

That's it! You have an account and a Blog setup. There are other settings to explore. You can set "Ping Weblogs" to YES in the Settings/Publishing option to notify Weblogs whenever you publish. You can also set "Show Title Field" and "Email" options to provide Titles to your Blog Entries and email a copy of your entries to you. Everything else is OK at as it is.

With your Blog at BlogSpot and your Google Toolbar installed Go to --> http:/ oolbar.google.com <- just set the Blogger function in the Toolbar Options and then click the `B` button in the Toolbar intself. There you have it - one instant Blog entry.

How To Use Your RSS Feed

If you left the Blog settings as standard your RSS feed is at your BlogSpot Address as atom.xml - the number of entries depends on your settings in Blogger, but it's usually a weeks worth. Although the Atom feed doesn't hold *every* entry the end user's client software stores all entries as they come in. Your website Blog has complete on-line archives.

Blogger itself has a lot of help if you need it, so it's time for me to sign off. Happy Blogging!

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About the Author: Tom Borda is a Search Engine Specialist and an Internet Marketer. If you would like to gain access to useful webmaster tools and information on how to profit using your blog selling best selling ebooks, please visit: http://www.iprofitdistributor.com
About the Author