According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.
Personally, I think a one percent conversion ratio sucks! My website consistently converts right around ten percent. And so do a lot of my Internet marketing collegues. I can assure you, the websites of superstars like Marlon Sanders, Terry Dean and others convert a lot higher than one percent.
Why? Well, besides knowing what we're doing, we're also ultra-competitive and don't settle for mediocre results. And with very few exceptions, a one percent conversion ratio is mediocre.
Unless you're selling a big-ticket item and making $100 or more per sale, it's extremely difficult to make any real money with only a one percent conversion ratio.
Of course, there are exceptions to every rule, and if your website is attracting mega traffic like Yahoo, then obviously you can do quite well with a one percent or lower conversion ratio.
But what if you don't have mega traffic--and most websites don't. Then what? What if you're selling a $20 e-book and you're only attracting a hundred visitors a day to your website? With a one percent conversion ratio, that means your website is making a measly $20 a day. And believe me, that's much more common than you realize.
However, what if you could improve your conversion ratio to five percent? All of a sudden, you're making $100 a day with the same amount of traffic. Improve your conversion ratio to ten percent and voila, that $100 a day turns into $200 a day!
So, how do you go about improving your conversion ratio? Well, the first thing you need to do is make sure you have a trustworthy and credible website. People buy from websites they trust.
For instance, is the design of your website up to par? Is it easy to navigate, or are you using distracting - continued below ...
