Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money once they sell you on their new theory of Google's algorithm. You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. None of them will promise specific results.

That's because Google is a very sophisticated search engine and their algorithm changes constantly. Google's algorithm has one primary goal and that is to deliver relevant content. All of this effort is to identify good websites with quality content and to weed out the sites that are "optimized" to trick the algorithm. Therefore... if you have a good website with quality content then "optimizing" your site may be counter-productive if there's even a slight chance that Google would think you're using tricks.

Be organic. Be yourself, even be one with your website. Google likes sites that are organic and built by people with a clear purpose. Understand and embrace the algorithm. Do not fear it and try to trick it. It is there to do good.

As I've said before, don't lose sleep over search engine optimization, lose sleep over conversion rate. Spend your time maximizing your site for your visitors. A good site with quality content will get top rankings naturally.

So, the trick to tricking the search engines is to have no trick at all. How much easier can that be?

If search engine optimization was a major player in your marketing plan, here's a great site to learn about other website marketing methods: http://www.wilsonweb.com/a/go.to/Ogre

- JD
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