 |
Further
Reading ...
|
|
Finally - New Spam Prevention Product That Works!
Businesses and consumers are drowning in a never-ending deluge of Spam (junk mail) - according to reports just released by Quris, Inc. Spam has increased 450% from June of 2001 to now. Furthermore, 70% of respondents indicated they are receiving so...
What Type of Web Hosting is Best for You?
Copyright Dave Summits. You can distribute this article, but you must keep the author box which is included at the bottom. How to Choose the Right Type of Web Hosting by Dave Summits Are you confused with all of the different types of web...
The Metaphors of the Net - Part I
I. The Genetic Blueprint A decade after the invention of the World Wide Web, Tim Berners-Lee is promoting the "Semantic Web". The Internet hitherto is a repository of digital content. It has a rudimentary inventory system and very crude data...
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your
site for different subjects and you have placed Adsense
codes in your site, I am sure you would like to know:
(a) from which site or directory you are earning the
most / least, (b)...
|
|
|
How To Write An Effective FAQ Page
|
 |
Written By:
David Coyne
|
|
|
Websites that have multiple pages
usually have a Frequently Asked Questions (FAQ)page. There are several good reasons why you should have one.
1) An FAQ clears out any confusion your
prospect might have about buying product. Remember, a confused mind always says no.
2) It lets a prospect grab key information quickly.
3) It creates a positive impression with your prospect because you’re acknowledging that their time is precious and they want answers quickly.
4) An FAQ saves you time. The more answers you provide at your website, the less customer emails you’ll get asking the same questions over and over.
Before you write an FAQ, do some research.Think about your favourite websites and formulate some questions you might ask about their products or services.
Now surf to those websites and review
their FAQ pages. Were you able to find answers to your question quickly? Or did you have to scroll or click through pages to find what you were looking for? Were the questions separated into logical categories or were they put in random order?
This should give you an idea of the “do’s” and “dont’s” of creating an FAQ.
Another valuable research technique is to ask good friends or customers to give you feedback on your products or service. What questions popped into their minds when they visited your website. (You might offer a small giftor discount to your customers in exchange for - continued below ...
|
|
|
continued ...
feedback.)
After getting everyone’s comments,
assemble the questions and group
by category. For example, questions
about how quickly you ship products
would be under your “Shipping”
category, etc.
Write your FAQ in a “Question &
Answer” format.
Organize the questions in each category
so the most important questions appear
near the top.
Create a “Table of Contents” at the top
of your FAQ page and put the most asked
questions here.
Hyperlink them so your customer just has to click to get to the answer. Or hyperlink your categories at the top of the page.
Here’s a few more tips:
-Keep your FAQ updated. Are the
answers still relevant? Review
monthly.
-Keep your questions and answers
concise. No more than a paragraph.
If the question requires a long,
detailed answer, have a link
to a separate webpage.
-Don’t create your FAQ as a file that a
prospect has to download to read. Most
people won’t bother, and they’ll leave
your site frustrated.
-Include info and links at the bottom of each FAQ page so that a prospect can contact you if they still have unanswered questions.
About the Author
David Coyne is a marketing consultant
and online entrepreneur.
Visit his website and get the FREE
e-book “Marketing Secrets Of The Ages.”
You can sell this e-book to customers
and keep 100% of the profits.
http://www.dc-infobiz.com
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
The Golden Rule Goes A Long Way - Even With Internet Marketing
While there are many marketing strategies that you can use and implement to make money, I'm going to have to say that if I had to choose ONE strategy, it would be to build a list.
Some marketers will disagree and say that testing and tracking is...
Demand for Spam? It exists
Do you like spam? No, I'm not kidding. Everybody knows what spam is, almost everybody seems to have learned by heart simple advice like "do not click ..." "do not respond..." , "do not buy..." but On March 23, 2005 Mirapoint and the Radicati Group,...
Email Marketing
Email is the basic communication tool used on the Internet! It is the most important tool available and the most efficient. You can literally send your message to anyone in the world in a matter of seconds. You can't do that anywhere else and at...
|
|
|
|
|
|
|
|
|
|
