Microsoft Business Solutions CRM is web-based CRM application, deploying all the spectrum of recent Microsoft technologies. We’ll try to analyze different needs and implementation scenarios attributed to specific industries and business types, based on our experience.

First we would like to emphasize the increasing role of in-house IT department in the strategic decision making. Looking back to the history – it is probably fair to say that initial CRM applications market issues, such as low successful implementations percentage could be attributed to traditional Sales style of those years – selling to the top, when charismatic salesperson was trying to jump over the head of IT people and press business owner or top executive guy. Microsoft in our opinion never used this technique and it’s CRM implementation is not possible (except when you host it in hosting centers) without everyday IT department involvement. MS CRM works in concert with MS Exchange, Windows Active Directory, SQL Server, BizTalk (integration with Great Plains and in the close future Navision). Utilizing this broad spectrum of Microsoft servers and technologies leads to easy Microsoft CRM acceptance and adoption by IT department (usually the one, having several MS certified professionals and DB administrators). Microsoft oriented IT group easily understands Microsoft CRM setup, tuning, customization, integration and initial data import.

It is not a secret that rational way to implement new computer business system lays in the method of evolution, suggesting intelligent integration with existing legacy systems and step-by-step old pieces replacement. Microsoft CRM fits to this approach – it has open to anyone MS CRM SDK and experienced C# or VB.Net programmer should be capable to program the integration or interface to other system.

We are giving you typical setup and integration scenarios, attributed to specific industries below