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Further
Reading ...
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Disability Discrimination Act (DDA) & Web Accessibility
There's been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on...
Ethics
Ethics - in a profession or trade - is that branch of philosophy which studies the principles of right and wrong in human conduct.
Is your business ethical?
What I mean is "Does your business do the right thing when faced with that...
Gus Hansen Opens Online Poker website Pokerchamps.Com
Top poker player Gus Hansen ("The Great Dane") has launched an online poker room he has called "PokerChamps". A unique feature of www.pokerchamps.com is that you can play at four hands simultaneously on a single screen. You can select OneScreen,...
Why Use Antivirus Software?
This is a really simple question to answer – you need to use antivirus software to protect your own computer, and to prevent your computer from being used to pass on infections to other machines without your knowledge. If you use the internet...
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Internet Marketing -The 7 Biggest Mistakes I See People Make With Their Websites!
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Written By:
Nick A. James
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1. Many people are not getting good or complete advice. Often for example people don't understand all the concepts of Internet Marketing and having a website so they simply pay to have a website developed. Often this website may look good but it falls far short in the area of being "search engine friendly". This is typically because many businesses that deal with the web are very one track focused.
People need to get independent opinions from a knowledgeable person. Someone who doesn't have a biased agenda. Most businesses have a product or service they try to push customers toward because they make a greater profit on these items.
Many businesses that deal with the internet can be narrowly focused on their one main niche. They may do webpage design and development and for their ease they either knowingly or not don't consider other important attributes like optimizing the page for search engine placement.
Some example are weblinks in java scripts. Search engines don't read these. Another example is the over use of images to display text on webpage. Search engines develop your webpages reputation based upon the words on the page. If the words are in images they can't be read by the search engines. A simple test to search for words is in your internet browser click on Edit and then click on Find and search on any suspect words.
2. People put too much emphasis on their Company name in their website title. The title should be geared toward keywords, etc. They don't take into account search engines and keywords and that starting out nobody is going to be searching on their Company Name.
3. People don't wisely choose their keywords or market. Planning here is key – do some sample searches and see what comes up - who is your competition?
4. This is kind of a subset of number 3 above,– lack of adequate planning. I.E – What is the purpose - continued below ...
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continued ...
of your webpage – is it to sell them right there or perhaps gather their information for further use?
5. People don't either set up their website to collect names and leads (email list) or they just collect everyone's name in one big box. For example if you have several categories of interest on your site try to collect the person's name tied to their specific point of interest.
6. Over Targeting – I see this problem all the time. People have a small website and they try to over target every keyword remotely associated with their website on each individual page. Each individual webpage should be targeted as much as possible. A variation of this is people try to optimize their sales page for good search engine ranking. A much better approach is optimized pages, which direct people to their sales page.
7. And of course they do a any number of things that are not friendly with search engines. (Here are just a few examples)
Like using frame pages incorrectly.
You are hosting your Web site at a free Web space provider.
Your Web site has a low link popularity.
Bonus Tip: When requesting links from other websites vary the linking text (title) you provide them, so that the linking text coming to your site isn't always the same. Think of it like this, in nature you would have a variance of linking texts. So if you do what is more natural, you should rank better with the search engines.
About the Author
Nick A. James offers informative tips and information on nutrition, health and working from home. His many years of Internet Marketing expertise puts him in unique position to help others starting a home business. For free newsletter, blog, free reports and more contact him at: http://www.health-goji-juice.com
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Wireless Home Networking - What You Should Know
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PLAIN JANE EMAIL EQUALS FLAT RESULTS
Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up...
Hey, Watch Your Tone!
Along with the advent of the Internet came a new way of communicating called e-mail. If you spend a lot of time online and especially if you're running a web based business, odds are your main tool for communication is through e-mail. Now e-mail is...
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