This article will show you the importance of link popularity and how to improve your
webpage's
link popularity utilizing a few different techniques.
Link popularity simply is the number of links that point to a webpage
and is a crucial factor
used by almost all of the search engines to rank websites.
Link Popularity importance
With the every increasingly popularity of Google, web site owners
marketing efforts have had to change to accommodate what Google is
looking for in a quality site. One way to prove that you have a
quality site has been with link popularity. Good quality
incoming links
coupled with good quality page content will bring highly targeted
traffic, and a lot of it. Just keep in mind that quality is key.
The saying less is more really applies here. Just because your
website has five hundred incoming links doesn't mean that they are all
relevant. Ensure that the links you are getting are relevant to
the content that your page is offering. This is extremely
important.
Tips to Improving link Popularity
1. Directory Listings: Ensure your site is listed in the Open
Directory Project (ODP)
and also in Yahoo's Business Express ($299 yearly) and LookSmart
Express Submit ($299) or Basic Submit ($149). Directory listings boost
popularity because they rely on human editors, known to only select
relevant websites. You may also try searching for other
directories to submit to. Do a search for "search engine
directories".
2. Cross Linking:
Or you may hear it referred to as internal linking. Make sure you cross link your important related pages. This
technique tells the search engines that these are the more important
pages within your website therefore they will increase in ranking.
Cross linking your pages also helps the search engines find and index
your most important pages quicker, especially if you have hundreds of
pages and some of them are four and five levels deep. Internal
linking is a great way to increase the amount of keywords in your visual
text links.
3. Publish articles: Write up some informative articles your
audience is interested in, then submit these articles to online
publications in your industry. Provide a brief bio which includes
your web sites URL and make a condition that the article must be
published intact with your bio. Over a short period of time you
should gather some quality links.
4. Request Links:
Open up an Excel spreadsheet and list all of the possible linking
partners that you have gathered.
Now that you have a list of possible link partners put a link on your
site to their site and then email each site owner telling them that
you've linked to them and respectfully ask them to link back to you in return. You would be surprised by the amount of response
you get. Make it as easy as possible for the other site to link to
you. I've found a that actually providing a form so the site owner
can just copy and paste your link code into their site makes linking to
you extremely easy. This can save a lot email-tag for the both of
you.
Two Important Factors
There are essentially two important factors in increasing your
webpage's link popularity. Studies have shown that the quality of
the link is just as important as the number of incoming links to your
site.
1. Quality of link - Link popularity will skyrocket
when popular sites link you such as Yahoo and the Open Directory Project
(ODP). These sites are considered authoritive sites and receive a
high amount of traffic. Also, you should concentrate on getting
links from major search engines such as Google, MSN, and also sites that
relate to your sites theme/content. Most search engines will see
your website in a much higher light if you have a incoming link from a
major search engine, thus greatly increasing free search engine traffic.
Try - continued below ...
