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Further
Reading ...
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Selecting a Search Engine Optimization Company
Selecting a Search Engine Optimization Company
By: William R. Nabaza of www.Nabaza.com
A Search Engine Optimization Company can be an invaluable
asset in your Internet marketing campaign. They specialize
in knowing how to raise your search...
Your Name on the Line
I might be in “big” trouble. Because some persons hacked into my e-mail box. I don’t know who they are. But I am worried. No! Scared. Because I know its implications. And these may be far reaching—even, incriminating. I might just be visited, any...
Are You Being Mislead By Your Current Computer Dealer?
You've seen the ads - FREE PRINTER OR WEB CAM (with the purchase of a computer), or how about where one retailer is selling their computer for just $999 with a $500 mail-in rebate (that you may or may not ever get) if you sign up for 3-year Internet...
True Value Added Distribution
Distributors have been talking about value-added service for quite some time now. All agree that it’s the only way to survive in the emerging highly competitive scenario. But most channel partners 360 Magazine spoke to complained that this was...
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Internet Strategies for Success
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Written By:
Richard J. Niemeyer
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In
this article I would like to share some thought provoking points that will
help you in the development of winning Internet Strategies for Success.
So with that let's jump right in:
1. How to make a your web site a two-way medium between the site's
organization and the visitor. Consider that the web site may be the first
contact between the parties and should be designed to accomplish specific
goals with the first time visitor. If an immediate effect is not created,
the browser will not stay, let alone return.
2. How will the site specifically address its main goals of generate leads
and sales. The specific ways will vary from site to site, organization to
organization, but knowledge and development of these goals are crucial.
How effective is your site at compelling the browser to act? ...and how
do you enhance that effectiveness ?
3. A Web site must never be viewed as "completed." It must always remain
current and updated. This is an important method for demonstrating to the
browser that the site is a continuous resource for their needs. Ultimately,
this will drive more traffic to the site and retain browser usage. There
are many ways to do this, but few effective ones, which vary greatly
from site to site, based on targets, markets, and goals. How will you
create a high return rate on your site?
4. The site should communicate directly to the browser. Your site visitors
may search your entire site, or read two words and click away. Is every
single word on every page of your site designed to provoke interest,
allow interaction, and develop the relationship?
5. How does your web site demonstrate to a visitor that the company behind
the site has what they need regardless the mindset of the visitor before
entering the site. Each web site should be created to appeal to its most
targeted market segments and buyers of different interest levels, but at
the same time, it must communicate to every possible visitor - continued below ...
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continued ...
directly.
Consider the following:
>Some browser may be ready to act/purchase immediately.
>Some browser may be convinced of the importance of the
product/service but not yet of the company behind it.
>Some browser may seek information on the offered
products/services but are not yet ready to act.
>Some may have been referred to the site but are not yet
convinced of the offering.
>Some browser may have been prompted to visit without fully
understanding the spectrum of services.
>Some browser may be just looking for answers to their
problems/questions without any interest in investment at all.
>Not to mention grabbing visitors who are at the wrong site entirely.
6. Does your web site need to be an interactive experience to maximize
effectiveness? Is your web site an online brochure when it should be much
more?
7. The site should demonstrate how the company has solved problems similar
to those of the visitor's. Complete with testimonials and case examples, the
company can demonstrate that they:
>Understand the needs of the browser.
>Have solved problems similar to the browser's with great success.
>Provide the browser with real examples of success.
8. How does your site convince beyond any doubt that your company is
their absolute best choice?
WebTech Center provides competitive analysis of the Internet presence
and marketing techniques of your competitors, and from that, develops
the exact strategies you need to be using to place yourself ahead.
About the Author
Richard J. Niemeyer, PMC
Internet Management Consultant
IMCS-Niemeyer Consulting Services
Web Profit Creation & Design, Hosting & Promotion
Publisher of : "Internet Asset Management &
Niemeyer Technology Marketing Letter"
URL: http://www.webtechcenter.com/index.html
Email: webtechcenter@webtechcenter.com or niemeyerrichard@hotmail.com
Toll Free: US: 1-(877)-434-4627 Telephone: +(618)-867-2442
Fax: +(618)-867-2443
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| _Additional Resources ... |
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Custom Error Pages
Ever get a complaint from a customer or visitor about broken links or error pages which seem to randomly appear on your site? Here's the solution... make your own custom error page which will forward visitors to any page you specify. You may choose...
Email Etiquette
Today we are going to discuss one of my pet peeves, and learn about email etiquette. Those who don't BCC send, an email nightmare. When you send your friends an email showing all email in the to: or CC line and those people forward that email to...
Memory Bandwidth vs. Latency Timings
Memory Bandwidth vs. Latency Timings All memory is not created equal, nowadays you need to know which 'flavor' is best for an Intel or AMD PC if you expect the best performance back from your investment. When Intel released the i865PE/i875P...
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