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Best Practices Guide: Writing Articles

Written By: Dejan Bizinger

Writing articles is one of the best ways that you can do for your Internet promotion. Writing articles can be put in PR activities section because in most cases you won’t pay that your article appear in some magazine, web site or email newsletter. That’s why articles are usually more useful than ads. People believe more in what they read than when they read something and they know that it is an ad.

Benefits of writing articles

1) Building your web site content and getting repeat visits

On of the most known rules on the Internet is “Content Is King!” People are constantly looking for quality content and if they won’t find it on your web site they will leave to your competitor’s site and probably never come back on your site again. With writing articles that are relevant to your business you will create a web site full of useful information and when people see how much you offer on your web site they will most likely subscribe to your email newsletter, as well. To increase sign-up process for your email newsletter you can put some of your articles in “teaser” format and write that if people want to read the whole article they have to be members of your email newsletter.

2) Branding yourself or your company as an expert

Whether you write articles mainly for purpose of publishing on your places like web site and email newsletter, or you want that they be re-published on many other places, you will have a branding benefit. If your articles offer quality information to your readers they will view you or your company as an expert in your area of business. For example, if you are a company that sells email marketing software, you can write articles that will help email marketers to get the maximum from their email marketing campaigns.

3) Search engines and link popularity

As you probably already know, link popularity is very important factor for better ranking on major search engines like Google. The more sites link back to yours you will have a better page rank. Writing articles is ideal way for having a better placement on search engines. If your web site offers quality content many people will link back to your web site if they know that your web site will be useful for their readers, too. Also, if your articles get re-published on many places like web sites, article submission directories they will also link to your web site because you can (and definitely you should) include a resource box at the end of your articles where you will include your web site URL, as well. Also, you will include several relevant keywords in your articles that will help in your Search Engine Optimization (SEO).

4) Targeted subscribers

Like in above mentioned example, if you are an email marketing software company you will write articles about email marketing. Your articles will appear on places that focus on email marketing and readers of those articles are also interested in email marketing when they read that topic. If they like your articles and want to find more about your company it is most likely that they will visit your web site URL in your resource box. This way you will get targeted visitors and subscribers. Did I mention free?

How to write your articles

1) Don’t write your article like a sales pitch – you should offer quality and useful information in your articles and to focus on “selling” in your resource box. Also, never include affiliate links in your articles. You should include a max. 5-line resource box at the end of your articles. There you can write something about yourself, your company, and to include your web site url and phone number.

Resource box example:

______________________________

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

______________________________

2) Catchy title – it is very important that your articles have catchy titles and first two paragraphs because it is usual the only thing visitors will see on article search engines. Then they will decide whether to read your article or not.

3) Clickable links – it is good that links in your articles be “live” or clickable. You have to see from place to place if it is enough to include a usual http://www.yourname.com link or you have to put in HTML tag like http://www.yourname.com

Where to promote your articles

If you are interested that many people use your articles for publishing on their web sites or email newsletters you have to promote your articles. Best way to do it is to submit your articles to specialized article submission web sites and email newsletters.

There are many article submission resources, but some of the most useful are:

Web sites

Go Article – http://www.goarticles.com

Ezine Articles – http://www.ezinearticles.com

Idea Marketers – http://www.ideamarketers.com

Article Depot – http://www.articledepot.co.uk

Article City – http://www.articlecity.com

WebProNews – http://www.webpronews.com

Email newsletters

Article_Announce article_announce@yahoogroups.com

Free-Content free-content@yahoogroups.com

Free-Reprint-Articles free-reprint-articles@yahoogroups.com

Article Announce Internet aainet@yahoogroups.com
About the Author

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

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