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Developing Tutorial Courses for Autoresponder Delivery

Written By: Jill Black

Developing tutorial courses to offer at your web site is an
excellent way to promote yourself, business and your web site.

A good tutorial is one that is unique in some respect and must
contain valuable information or your reader/s will unsubscribe.

There are thousands of tutorials on how to create an ezine,
email marketing etc so brainstorm for something unique that
represents your site, your product, or a specific skill you
can teach people.

Always keep in mind that the aim of any tutorial course,
first and foremost, should always be to teach, inform and
provide quality information of interest for your target
audience through the sharing of your knowledge on the subjects
you are familiar with.

These courses *can* be invaluable for pre-selling your readers
on your products if they are done right…

Developing your course

Decide on a subject then create your lesson plan.

Begin by making a list of topics and then depending on the number
of topics separate each into an individual course lesson.

For example: five topics will become five lessons, ten topics
ten lessons and so on.

Follow the same format for each of your lessons.

In the first lesson outline the course contents and what
they can hope to learn during the course of the lessons.

Give each lesson a number.

Each lesson should have a title.

Follow with the actual lesson.

Throughout your course you can refer to your product/s and
how it can help them solve a problem within the context of
the topic under discussion. Never however, use your course
for the blatant advertising of your products and services
or it will be a quick click on the unsubcribe button.

At the end of each lesson give highlights of what to
expect in the next lesson. Keep it interesting so subscribers
will look forward to the arrival of the next installment.

Once you have completed your written course the next step
is to sign up for a follow-up autoresponder capable of
delivering your lessons at pre-determined intervals. This can
be every day, or perhaps every second day for as many days
required.

Autoresponders are available from

http://getresponse.com (free)

http://aweber.com

Follow the instructions given when you sign up. Do a trial
test to ensure that the delivery options are set correctly.

Next place your course information on your web site with
your course description and the mailto: link to your
autoresponder.

After mastering this type of autoresponder course
consider providing workshops via email or…

Self-learning training courses delivered via email.

These courses are structured the same way as offline
correspondence courses and tend to do well year in and year
out as the market for the course information always
constantly replenishes itself.

Self-learning training courses require structured lesson
plans, a course outline and set objectives for the knowledge
the student can expect to gain from the course. Often this
type of course includes a self-knowledge quiz at the end of
each lesson for self-evaluation purposes by the student of how
well they have understood of the current lessons content.

Popular topics include

Business and money making courses
Public Speaking courses
Language courses
Salesmanship courses
Writing courses
Interior Decorating courses
Inspiration and self-improvement courses
Computer Programming
Stress Management courses
Massage courses
Astrology courses

“How to”…Just about anything that can be adapted for
delivery via autoresponder that will provide people with the
information and knowledge they are seeking.

Develop a prospectus for interested students to download
(PDF format gives a more professional look) then create a
course outline and sign-up enrollment form page at your web
site.

Set your autoresponder to automatically deliver lesson
installments to each of your paying students at weekly or
fortnightly intervals.

Note:

Training courses contain no advertising for products or
services…they are the product. Many “how to” ebooks can
be adapted or broken down into course lessons and presented
in this way providing another source of income or to be sold
offline via direct mail.

About the Author

Jill Black. For more resources and ideas visit my
website http://www.netwrite-publish.com or to subscribe to
our newsletter ebiz-publisher-subscribe@yahoogroups.com

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