E-Sigs That Work – by June Campbell

Written By: June Campbell

Does your email signature contain a humorous quip or a philosophical quote
from a dead poet? If yes, you’re wasting a wonderful opportunity to promote
your business for free!

To a business person, an e-sig is an advertisement and the basic guidelines
for writing advertisements apply. However, modifications for online use are
required. Keep the following guidelines in mind:
1. Less is more. Some email systems and mailing lists will automatically cut
off any signature exceeding 4-6 lines. Many email programs will allow you
to set line lengths to about 60 characters – the ideal length for readability.
2. Attract attention to your signature by creating “borders” of text or
special characters.
3. Include the name of your business and a short, pithy marketing statement.
4. Sell benefits, not features.
5. Offer something free – i.e. free information, free contest, free samples,
6. Make it easy for people to contact you by providing clickable links to
URLs and emails. For example, if you add “mailto:” in front of an email
address, most email programs will allow the user to open a new message to
that address simply by clicking on the link.

For example:
“A healthy puppy is a happy puppy! ” For a FREE report on canine health and
nutrition, send a blank email to mailto:report@petplace.com
The Pet Place — For All Your Pet’s Needs! (http://www.petplace.com)

In the simulated example above, the mythical Pet Place sells a benefit (i.e.
a happy pet), offers free information that pet lovers will appreciate,
provides contact information, states the business name, and gives viewers
two methods to quickly contact The Pet Place. All in 31 words plus two lines
of border!

About the Author

June Campbell, “How-to” Booklets, Guides, Templates, & eBooks
-Business proposals
-Business plans,
-Joint Venture Contracts… More!
Visit to Claim Your FREE GIFT!

Previous post:

Next post: