I Love Spam

Written By: Dave Cole

Spam is considered any unsolicited and often un-wanted
e-mail. The term seems to have originated from a Monty Python
sketch set in a cafe that serves nothing but the canned,
processed meat, called Spam.

In the skit there is a table of Vikings singing, spam, spam,
spam, spam, lovely spam. While the skit does arouse laughter,
the receiving of spam e-mail usually does not do the same for
our demeanor.

It is the rare inbox which hasn’t been visited by some sort
of un-wanted message containing anything from get-rich-quick
schemes to Cyber-Porn.

Most email browsers or accounts allow a person to use
blocking or filtering mechanisms which send junk mail directly
to the trash bin.

Professional spammers use sophisticated software that
actually spiders the Internet gleaning e-mail addresses from
Web sites.

If you have ever filled out an online survey, your e-mail
address has most likely ended up on a for sale list of targeted

While most spam and postal junk mail is annoying, it can
have some benefits. Running an online business requires us at
times to be effective ad writers. Immediately deleting all this
junk mail means you are throwing way an opportunity to learn
ad strategies.

Next time spam shows up, why not take a few minutes to
read through these ads and see how they are written. See if
the headline or body attracts your attention, or what is
effective about the ad and what turns you off.

I actually love it when those card decks come in the postal
mail. Flipping through the cards, I’ll put those that have attractive
headlines in one pile, trash the ones that aren’t appealing, then
go back later and really read the one’s in the first pile.

I’m always on the lookout for new ideas on what works in
ad writing, new tactics ad writers employ, and seeing what
is working and not working for them.

Successful online marketers are constantly studying not
only their own ads, but what others are doing. So instead of
getting upset the next time you receive your daily dose of
spam, why not look at it as an opportunity to help you
become a better marketer?

If you would like your name removed from many of
the bulk mailing lists, this Web site will be a blessing. Simply
give them your e-mail address and they will scan their
bulk mailing lists and remove you. It is a unique concept
they have. You can read more about what they do at their
Web site.


About the Author

Dave Cole
Prosperity: The Choice Is Yours
Read other articles by Dave:

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