brick and mortar

Written By: Chet HolcombThe internet is a place where people often throw darts into the darkness hoping that someday, somehow they’ll hit a bulls eye. Most people nurture a mistaken notion that huge amount of traffic can eventuate good business without paying any attention to what sort of people are coming to the website. This [...]

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Written By: Sam Vaknin, Ph.D. The Net was supposed to dissolve anachronistic national borders and cultural boundaries. It was expected to vitiate distance – both physical and mental. It was hailed as the invention that will unify Mankind and harmonize (though not homogenize) civilizations, east and west. Yet, this was not to be. As dot.coms [...]

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Written By: Sam Vaknin, Ph.D. http://www.webcredibility.org/ People are conditioned to trust written words, not to mention images. “I read it in the paper” or “As seen on TV” are worn out but still effective clichs. The Internet combines both the written and the seen. It is both a textual and a visual (and audio) medium. [...]

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Written By: Anne PetersonWhen my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. Im a down home Midwestern type of girl who [...]

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Written By: Tim Knox I’ve gotten quite a few emails recently from ebusiness owners who seem to think that just because their business is conducted online or from the comfort of home that the rules and regulations that govern brick and mortar businesses do not apply to them. The ebusiness questions I get most often [...]

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Written By: Paul PenafielIn every myth there is an element of truth. Read thesections below to discover the grain of truth in all ofthese Internet marketing myths. Myth #1: Internet Marketing is EASY This is probably the biggest myth of all, and let metell you Internet marketing takes time, effort notmention money and anyone who [...]

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Written By: Tim KnoxIn my last column I discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and enhance cash flow. I also pointed out that you may have to look beyond your local bank for help in getting [...]

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Written By: Jaye E. Seay The internet can be a great place to buy your next cell phone. How many times have you been in the mall and were harassed by some pushy wireless telephone dealer? The internet store is a sharp contrast to this type of environment. On the internet, you can take your [...]

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Written By: John San Filippo If you’re a bargain shopper looking to get the most bang for your buck, you’ll find no shortage of deals on the Internet. And that’s particularly true in the fast-changing world of laptop computers, where you’ll find three bargain sources right at your fingertips: 1. Clearance Sales Just like many [...]

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Written By: Ash KawaWith all of the factors involved in designing and building a web site, one of the most influential questions is often overlooked: Is your site easy to use? Usability isn’t the same as design. Just because you’ve hired a talented designer to craft your site and make it look great doesn’t mean [...]

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