direct mail

Written By: Matt CallenHow many email messages do you receive a day? Do you read them all? The average person is hit with nearly 300 commercial advertising messages per day. Three Hundred! Billboards, bus signs, taxi cab banners, television advertisements, radio advertisements, magazines ads, newspaper ads, direct mail… Then they check their email. The first [...]

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Written By: Chee WeeIt is crucial for every marketer to accurately track hisadvertising results. In the direct marketing industry, marketerstrack the responses to their direct mail pieces so that they knowwhich ads work, which headlines are winners and which productssell. For the online marketing world, it is just as important to trackyour ad results. Knowing [...]

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Written By: Paul Judge, CTO, CipherTrust, Inc.Block Spam and Other Email Threats From Entering Your GatewaySpam, commonly defined as unsolicited commercial email, is a powerful advertising channel for many products and services. As a result, spamming has become a profitable business, driven by the low cost of sending email compared to other direct marketing techniques. [...]

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Written By: John McCabeEmail List Rental We have all heard the hype about fantastic response rates from email marketing and they do exist but how do you get them. Low response rates are a result of cheap, poorly maintained lists being offered from unscrupulous sources. A good listdoes not automatically mean a great response rate [...]

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Written By: Daegan SmithE-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very lucrative to [...]

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Written By: John KrycekWriting Links In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren’t any good to you if you don’t use a strategy for writing the textual content of those links. Yes. I mean those few little words [...]

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Written By: Steve JacksonWould you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive [...]

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Written By: Tom AntionCompetency: Sales and Marketing Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking. You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire [...]

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