email campaign

Written By: Beatriz Mendoza7 Ways to Collect EmailAddresses Online and OffYour email campaign starts with a strong list. Without a good list of people who opt-inyou arent going to be able to make email marketing work for you.Here are 7 little-used ways to collect email addresses:1. Pop-upsOne of the most underused and highly effective ways [...]

Read More

Written By: Dejan BizingerEmail is the most used service on the Internet and, doubtless, most useful. Many people use the Internet only for checking their emails. Email marketing can be useful only if done right. Otherwise, it can get you more harm that benefits. However, there are things you can do in order to ensure [...]

Read More

Written By: Stuart UrwinI used a combination of an email campaign and attendance at a Trade Show recently to get a 14.8% success rate for a client. Here’s how it happened. The Trade Show————– I attended a major trade show recently, the InternationalOnline Show in London. I wanted to follow up a verysuccessful email campaign [...]

Read More

Written By: Dejan BizingerIn this article we will give you several tips that can help you in improving your open and click-thru rates. 1) Open rate In order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing. [...]

Read More

Written By: Anne AhiraHow NOT to Design an Email Campaign 1. WRITE IN ALL CAPITALS. People love getting yelled at. They never get enough verbal abuse from their family, coworkers, and fellow commuters. So, go ahead SHOUT AT THEM. Hey, if you’re lucky, maybe they’ll return the favor. 2. Include your URL (website address) from [...]

Read More

Written By: Nikki PilkingtonI’ve been sending out email camapigns for clients for over 6 years, and in that time i’ve seen variations in clickthrough ranging from 3% to 84%! Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that [...]

Read More

Written By: Megan CorwinThere’s a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons: 1) you can send one message to a large number of people 2) compared to traditional hard copy marketing it [...]

Read More