glenn murray

Written By: Glenn Murray Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite [...]

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Written By: Glenn Murray New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell dont want to. This is actually part of the reason that youre evil, too. [...]

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Written By: Glenn MurraySuccessful websites don’t set out to sell By Glenn Murray – Copywriter * What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping? Your answer to this question may determine the success of [...]

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Written By: Glenn Murray So you understand your user documentation project and youve specced it out. Now youre ready to write. Heres some tips to help you on your way. This article isnt about the actual writing itself; its about the things which go along with the writing. (For information on writing online help, see [...]

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Written By: Glenn Murray So youre responsible for managing a documentation project. You know who your audience is, what theyre trying to achieve, how the product enables them to achieve it, and what the audience requires of the help. Now its time to spec out your intentions. NOTE: This is the second in a series [...]

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Written By: Glenn MurrayThe creation of user documentation is a big component of any software project. Unfortunately, its often undervalued and left to the last minute. But that doesnt mean it should be without a good management plan. This is the first in a series of three articles outlining the key elements of a good [...]

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Written By: Glenn Murray About 80% of website traffic comes through search engines. And research shows, if youre not on the first 2 pages, most people wont find you. This article isnt about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the [...]

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Written By: Glenn Murray If youre like most other CEOs, the term search engine optimization will mean very little. Either that or it means expense! But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines, then [...]

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Written By: Glenn Murray For a while there, the Internet and the World Wide Web showed great promise. They whispered sweet nothings in our ears, promising to be the voice of the marginalized, the new democracy, the great equalizer. But it wasn’t to be, for the Internet has a new master. No, it’s not Google. [...]

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Written By: Glenn Murray Search engines determine their rankings based on two things:1) Is your site relevant? (Optimized for certain keywords) 2) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends [...]

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