john geiger

Written By: John GeigerAre Your Customers On-Line or On-Hold? On-line business is now mainstream. Calendar year 2003 marked the point that more than half of every man woman and child in the US used the internet. Two-thirds of U.S. Internet users, or 83 million people, are online shoppers, according to research to be released this [...]

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Written By: John GeigerInternet Marketing Effectiveness With most small businesses, money is tight, and spent with the utmost thought and care. As in other areas of our business, marketing can either swallow up hard earned resources with little effect or can propel a business farther than imagined, depending on the execution. Marketing your business on [...]

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Written By: John GeigerI’ll E-mail You There are truly very few of us living today that have not read, written or forwarded e-mails to someone. E-mail has become an integrated part of our information-overloaded lives offering immediate gratification whether to inform, or to be informed. As all communications require both a sender and a receiver, [...]

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Written By: John Geiger Guidelines for Publishing Information Online Remember that the internet is a public resource. Avoid putting anything online that you don’t want the public to see or that you may want to retract. Why is it important to remember that the internet is public? Because the internet is so accessible and contains [...]

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Written By: John GeigerGone Phishing Phishing, the practice of luring unsuspecting victims to disclose sensitive information online, usually through harmless appearing e-mails, has quickly become the fastest-growing security threat to Internet users. The following tips can help you keep from taking the bait from online phishing scams. An unsolicited email could be a phishing scam [...]

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Written By: John GeigerCut the Wires? How often do you see someone sitting in an airport lounge or coffee shop working on a laptop computer? Sure they could be playing solitaire, but the odds are increasing that they are corresponding via e-mail, sending a report back to the home office, or downloading a presentation for [...]

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Written By: John GeigerClick Are You There? Business owners and managers often ask “How can I make sure people find my site when they search on the web?” The best answer depends on the particular business and marketing strategies of an organization, but a quick overview can be a great start to helping understand the [...]

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Written By: John GeigerOver 60% of Fortune 500 purchasing agents check out a supplier’s website before confirming an appointment to see the representative. Broadband (High Speed) internet service connections surpassed dial-up for the first time in 2004. The internet is now checked more frequently than the phone book when searching for a local product or [...]

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Written By: John GeigerCan e-mail still be an effective tool to reach our intended clients, members, associates, staff and prospects? Well luckily yes it can if we heed to common sense, and a few tips from the experts. E-mail still reigns as the most effective marketing and communications tool to come along since the telephone. [...]

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