philip lim

Written By: Philip LimIf you’ve been online for very long, and have clicked on any of the major marketing sites, you’ve probably seen headlines that promise, “Write Hypnotic Copy That Guarantees Sales!” or “The REAL Secrets of Writing That Will Make Customers Get Their Wallets Out!” These ads can be tempting, because as an online [...]

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Written By: Philip LimWhile the main use of email marketing is to drive traffic to your web site, there are other important reasons that email communications should be used as part of your firm’s marketing strategy. You should use them, and use them often, to create an effective overall marketing strategy, of which your emails [...]

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