0

The Never Ending Work to Get Traffic to Your Website

Written By: Francisco Aloy

by Francisco Aloy

Building and setting up your website is an accomplishment for
anyone, even more so for a Newbie. All the things you had to
learn, the never ending study curve; the general feeling there’s
going to be a “gotcha” just waiting for you. Looking back you see
the mountain of work you’ve done; feels good, doesnt it?

Take a deep breath, my friend, the real work is just about to
start! Yes, the never-ending job of promoting and marketing your
website is waiting for you. Though accomplishing the setup and
building phase is a feather in your cap, leave those laurels
alone and roll up your sleeves; your work is just barely
beginning.

Just because your website is there, doesn’t mean you’re going to
get any visitors. You must let the Search Engines and the Net at
large know that you are open for business. Other than the
occasional redo of your site, marketing and promotion is going to
occupy most of your time. Believe me, it is never-ending work.

The only way your website will grow and provide a self-sustaining
income is to get traffic to it. The theory is that if your
visitors are targeted, some of them will purchase your products.
Consider these resources to get traffic:

a) Go to the forums that are related to what you do and post
knowledgeable answers to questions in your area of interest.
It will draw visitors to your website because they will come to
think of you as an expert. As a side benefit, each posting will
elevate your Page Rank if you use a signature and include an
anchor text link to your website. On the minus side, some of the
folks that visit will be your competitors.

b) Do your best to get indexed by all the major Search Engines
and directories. Many of your buying customers will be provided
by them. The easiest method to get indexed is to post in many of
the relevant blogs; they get spidered quite often and will follow
a link back to your website.

c) Once you have your website URL indexed, you must establish
relevance for a number of phrases. To read a more in depth
treatment of this subject, see my article, here: http://www.newbie-business-guide.com/keywords_and_their_costs_to_newbies.htm

d) Write articles and distribute them to all the online
publishers that will accept them. The good thing about
distributing articles is that you’ll get to reach so many more
people that will have an interest on your subject matter. Make
sure you provide a link back to your website in the resource box.

e) Explore all the other ways of promoting your website. There
are traffic exchange programs, business cards, word of mouth,
Google AdWords, ad networks, linking to relevant websites, etc,
etc I would advise to stay away from FFA (Free for All) and
Safelist advertising. If you use them, do it only to get
contacts, not necessarily to sell. Setup special email accounts
for the avalanche of incoming emails.

f) Schedule your time and do each promotion activity on a weekly
basis. You must sleep, eat, think, dream, and live to promote
your website. Cary your business cards with you and pass them
around. Develop contacts and relationships and nurture them, join
any online or offline groups that are related to your website.

If you are realistic and keep at it, you’ll see results. It won’t
happen overnight, its more like a steady trickle that will grow.
From everything I’ve read it appears most websites take about 9
months to a year to start producing an income. The one constant
will be your dedication and commitment to make it happen. Keep
plucking at it and the Internet horn of plenty will deliver.

(C)2005 Francisco Aloy ===========================================================

About the Author

Francisco Aloy is the creator of The
Newbie Business Guide. Step-by-step,
constructive and clear information to
start, build, and promote your Internet
Business. No need to buy “secrets”
or “long lost manuals.”
Visit: http://www.newbie-business-guide.com

Previous post:

Next post: