“We Were Taught To Say ‘Thank You’ …

Written By: John Evans

“We Were Taught To Say ‘Thank You’ …
Have We Forgotten HOW?”
copyright 2002 John Evans

When you get an order, do you remember to say Thanks
to your customer? If someone requests information from
you, or even your autoresponder, does the message they
get say Thanks? Do any of your replies say Thank you?

Saying those two little words, “Thank You”, could be
one of the keys to getting new customers, or getting
return visitors. Return visitors could become return,
buying customers. Even if they only ask for information,
or download free gifts from your site, they deserve to
be acknowledged. If they take the time to visit, and
you’re aware of it,why not take the time to tell them
you appreciate it?

If you can, try to ‘personalize’ it. Why? Because we
are humans, and humans have egos, and egos like to be
stroked, to be recognized. What better way than to
use the person’s name? Many times, this just isn’t
possible, but for those times when it is, Just
Do It!

For instance, one ezine comes to mind, that I get
every week. One line in the newsletter says, “Hello
BJ, Thank you so much for taking the time to read
this newsletter.”

Now, this particular ezine has around 2000 subscribers,
so you know darn well that the publisher just doesn’t
have the time to put each of his subscriber’s names
on their copies of the ezine. But he still says,
“Thank you.” And you know what? Even though he, or his
list manager, probably used a CGI script of some kind
to ‘mail merge’ our names into the newsletter, it still
tickles my ego. I’ll bet it does yours, too!

This man took the time to see that all his subscribers
received a Thank You.

Have you thanked YOUR customers…Lately?

Think about it!
copyright 2002 John Evans
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